e-Branding Studies

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eBranding Studies 

eBranding Study by Online Insight and Accenture

Collaborative research project conducted by Online Insight and Accenture to uncover the drivers of brand value in the eEconomy.

The new brand Strategy by Mercer Management consulting

Today, with the explosion of the Internet and the flood of new options for customers, the basis for brand strength has dramatically shifted: Creating a compelling customer experience is increasingly what makes or breaks a brand.You can either download the full issue (2.7 MB) or download individual articles from the Contents below.
   

 
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